Kraft Foods White Paper on Consumer Passion for Food at Retail includes Farmers Markets. The obvious is that people shop Farmers Market's for Fruit & Vegetables with addition of bread. It is interesting to read that chicken represents 11%, salad greens 10%, tomatoes 6%, of total grocery sales. We've got it all! Lots of good information!
http://supermarketnews.com/company/kraft-foods/kraft-whitepaper-occasionbasedmarketing-0510.pdf
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