Thursday, May 13, 2010

Capture Consumer Passion for Food at Retail

Kraft Foods White Paper on Consumer Passion for Food at Retail includes Farmers Markets.  The obvious is that people shop Farmers Market's for Fruit & Vegetables with addition of bread.  It is interesting to read that chicken represents 11%, salad greens 10%, tomatoes 6%, of total grocery sales.  We've got it all!  Lots of good information!
http://supermarketnews.com/company/kraft-foods/kraft-whitepaper-occasionbasedmarketing-0510.pdf

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