Less than 2% of produce sales are purchased at Farmers Markets. So Fresno, the #1 county producing at est $5.3 BILLION in Agriculture and with approx 350 Farmers Markets in California, possibly each Farmers Market could gross over $360,000 for produce from that region. Wowza...really? Fresno represents just 1 of 9 growing regions in California. Fun to play (and it is play) with the numbers however more fun to shop the source at the Farmers Market! Know your Farmer Know Your Food!!